MediaAlpha (MAX) closed at $11.72 on Oct 28, 2026, down 0.4% on the day. The stock is up 24.9% over the past month, down 13.4% over three months, down 9.5% year to date and up 2.7% over the past year. It trades 20.3% below its 52-week high of $14.70 and 65.3% above its 52-week low of $7.09. The close sits above its 50-day moving average ($11.23) and above its 200-day moving average ($10.60).
Yes — the Oct 28, 2026 close of $11.72 is 10.5% above the 200-day average of $10.60.
MAX closed 20.3% below its 52-week high of $14.70.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
